In the Western World trophy hunting is widely viewed as an outrage. But in parts of Africa, the opposite is true. In countries like Namibia elephants are thriving to such an extent that they threaten human life and the habitats of other rare species. For these regions, reducing numbers is vital. And trophy hunting is seen as part of the solution - one that brings revenue crucial to the development of infrastructures and opportunities. Within Europe, animal rights activists have a strong voice and support for a ban on trophy hunting is rising. But with the clock ticking, African nations say Europe has no right to dictate how they should solve their problems. This film enters an emotional battlefield and asks a controversial question: Is the case against trophy hunting really black and white?