Simon is an award-winning format and content developer. Over a distinguished career he has created everything from TV shows to social media strategies and corporate storytelling campaigns. His knowledge of multiplatform storytelling and transmedia development has taken him around the world for speaking engagements, workshop facilitation and international consultancy. His insightful articles have been published in numerous journals and academic papers and he is an avid blogger on his website Evolving Media. He holds a Bachelors degree in Social Sciences, looking into how storytelling can affect people’s willingness to participate in scientific surveys. Currently, Simon is the CEO of ReThink – New Media Solutions, a production and innovation company. Additionally, he has his own company Storista through which he channels innovative projects in the multi-platform arena.