Marta Castillo Sampedro

With over 12 years in advertising and marketing for global brands, Marta Castillo Sampedro has built her career around one core belief: brands have the power to tell meaningful stories. Now involved in branded content initiatives at Back Market, the world's leading refurbished tech marketplace, she will bring a deep understanding of how to craft narratives that go beyond promoting products to create real cultural impact, shape minds and drive behaviour change towards a more sustainable future.