2nd Symposium 2010
« Virtually Yours
Digital Storytelling and Promotion
Programme
SATURDAY, 5 JUNE 2010
09.15 – 09.30
REGISTRATION & GOOD MORNING COFFEE
09.30 – 10.00
WELCOME
- Agnieszka Odorowicz, Polish Film Institute, Poland
- Krzysztof Gierat, Krakow Film Foundation, Poland
- Dorota Roszkowska, Dragon Forum / Arkana Studio, Poland
- Donata von Perfall, Documentary Campus e.V., Germany
10.00 – 11.00
THE NON-LINEAR WORLD
- Adam Gee, Channel 4, UK
Multiplatform is something other than dumping your documentary leftovers on the website. What are broadcasters really looking for and how is all this changing documentary storytelling? Adam Gee, an award-winning producer, commissioner and specialist on interactive projects will share his thoughts.
11.00 – 13.30
DIGITAL PLATFORMS – YOUR NEW BEST FRIENDS?
If you and your film are not on the web it seems you're out of business, but how can you get noticed? A revolutionary internet and mobile TV platform Babelgum offers on-demand programming to a global audience. Shooting People is an online community for filmmakers exchanging films, information and ideas. Filmsbazaar is promoting projects and finished documentaries on a simple but effective website and reelisor is there for the documentary professionals to network and promote. But is it working? We hear from the protagonists how the journey has been for them so far and what their best results are.
11.00 – 11.30 Andreas Lemos, Babelgum, UK
11.30 – 12.00 Esther van Messel, Filmsbazaar, Switzerland
12.00 – 12.30 Ingrid Kopp, Shooting People, USA
12.30 – 13.00 Donata von Perfall, reelisor, Germany
13.00 – 13.30 Q&A with all the panelists
13.30 – 15.00
LUNCH BREAK
15.00 – 15.30
DIGITAL GUINEA PIG - PART ONE
- Leena Pasanen, YLE Fact & Culture, Finland
- Stefano Tealdi, Stefilm, Italy
No re-styling your home or making you look ten years younger: we will select one of you and our experts will help you update the promotion kit of your new project for the digital era.
15.30 – 16.30
FORUMS AND MARKETS IN THE DIGITAL ERA
- Heather Croall, Sheffield International Documentary Festival, UK
- Erkko Lyytinen, DocPoint Film Festival, Finland
Even though it is much easier to find films through the internet today, documentary festivals and markets are thriving. But they have to change. Sheffield Doc/Fest has come up with a few surprising ways of attracting the audience and promoting both their activity and the films in the festival. Erkko Lyytinen of DocPoint Film Festival will join the panel and share his point of view.
16.30 – 17.00
COFFEE BREAK
17.00 – 18.30
COMMISSIONING IN THE DIGITAL ERA
- Olaf Grunert, ARTE G.E.I.E, France
- Catherine Olsen, CBC, Canada
Knowing commissioning editors and decisionmakers personally and meeting them regularly face to face has so far been the best way of getting a commission. Have any of the digital opportunities changed the way commissioning editors search and find new proposals?
SUNDAY, 6 JUNE 2010
09.30 – 10.00
DIGITAL GUINEA PIG - PART TWO
Time to see how our digital experiment is going. With the help of our digital experts there will be some feedback on the promotional kit being prepared.
10.00 – 11.00
LIZZIE GILLETT: THE AGE OF STUPID
- Lizzie Gillett, UK (via skype)
Producer Lizzie Gillett will be virtually ours and give a case study via skype on the production of The Age of Stupid. Using the crowd-funding model and with an innovative distribution system the film has been the talk of the planet since its release in 2009.
11.00 – 11.30
COFFEE BREAK
11.30 - 12.30
HOW TO GET NOTICED IN SOCIAL MEDIA
- Erkko Lyytinen, DocPoint Film Festival, Finland
Erkko Lyytinen, artistic director of DocPoint Film Festival made a radical decision last year: the festival would only be promoted on the social media. The outcome was surprising to everyone.
12.30 - 14.00
LUNCH BREAK
14.00- 14.45
DOCUMENTARY IN POLAND AND BEYOND
- Krzysztof Kopczynski, Eureka Media, Poland
- Grazyna Bukowska, TVN, Poland
- Jerzy Dziegielewski, HBO, Poland
- Joanna Skalska, Wajda School, Poland
- Katarzyna Wilk, Krakow Film Festival, Poland
- Kinga Galuszka, Polish Film Institute, Poland
- Dorota Roszkowska, Dragon Forum / Arkana Studio, Poland
14.45 - 16.15
PRISON VALLEY: A MULTIPLATFORM STORYTELLING CASE STUDY
- Alexandre Brachet, Upian.com, France
Prison Valley is a web documentary of the prison industry in Colorado. Producer, new media wizard and Upian CEO Alexandre Brachet will talk about the challenge of bringing the story to different levels and several platforms at the same time.
16.15 - 17.15
A PERFECT TEASER
- Leena Pasanen, YLE Fact & Culture, Finland
- Ryan Harrington, Gucci Tribeca Film Fund, USA
We all know how difficult, yet vitally important, it is to have a good teaser or trailer to promote your project at a pitching forum. What happens when you need to promote it on the internet, where you cannot control how the viewer sees it? What do you need to know or do, if you want to have breath-taking teasers on YouTube, MySpace or Vimeo?
17.15 – 17.45
THE RETURN OF THE DIGITAL GUINEA PIG
Time to look at the outcome of our lab test. Has a specific digital strategy been put to place? Do we have a renewed producer with a smart multiplatform promotion strategy or an exhausted and desperate one willing to quit his/her profession?
The programme is subject to change.
