2nd Symposium 2010
Virtually Yours
Digital Storytelling and Promotion
WANT TO BE OUR GUINEA PIG?
We already know how to write a 2-page proposal for the broadcaster or how to edit a 3-minute trailer for a pitching forum. Does the same material work if you’re promoting your project online? We will select one producer with a documentary project to be our guinea pig and ask our experts to demonstrate how that material should be modified for Facebook, YouTube, reelisor or other digital platforms.
If you’re interested, submit a 2-page proposal and a link to your trailer until 26 May 2010 to info@documentary-campus.com. The selection will be made among the participants who have already registered to the Open Training Session in Krakow. Register now!
VIRTUALLY YOURS
Join us for Virtually Yours! in Krakow, Poland and learn more about the opportunities the digital revolution is offering you. Throughout the weekend, Documentary Campus will present exciting panels and case studies with a range of leading European and American experts examining how the digital world is changing the way we promote our ideas and the way we make our films. The event takes place at MANGGHA – Museum of Japanese Art and Technology, ul. Konopnickiej 2 on 5 & 6 June 2010.
You think you have finally got it - a good project, a perfect set of flyers and trailers and the know-how to pitch. That is all you need to win attention and interest. But, once again there is something new that makes you feel out-dated and insecure. It is called web promotion, digital storytelling, virtual pitch. Frustrating, isn’t it?
Virtually Yours! is an intensive look at the opportunities the digital revolution is bringing us. An easy way to understand things you did not necessarily want to know about. With the best experts you can hope for.
What do you need to do differently if you want to promote your project online? Does a 3-minute trailer for a live pitch also work as a promotional clip on Vimeo or YouTube? Are emails and snail mails of any use now, or must you be on Facebook? Are any of the virtual communities worthwhile? Will the commissioning editors and decisionmakers be looking at them?
Virtually Yours! will attempt to answer the ultimate question: how can you get attention in this digital world where all seems possible but abstract and unclear.
Adam Gee, an award-winning producer and commissioning editor for Channel 4’s multiplatform programming will tell us what broadcasters are really looking for and how all this is changing documentary storytelling.
Together with Babelgum’s acquisitions chief Andreas Lemos we’ll see how online providers have been doing so far. Could digital platforms be your next best friends?
Producer Lizzie Gillett will give us a case study on the production of The Age of Stupid. Using the crowd-funding model and with an innovative distribution system the film has been the talk of the planet since its release in 2009.
Erkko Lyytinen, artistic director of DocPoint Film Festival made a revolutionary marketing strategy and focused on social media. He will share his surprising results with us.
Concept & Moderation:
- Leena Pasanen, YLE Fact and Culture, Finland
- Stefano Tealdi, Stefilm, Italy
Support: The 2nd Open Training Session is organised by Documentary Campus in cooperation with the Dragon Forum. It is supported by Arkana Studio, International Association Future of Media, Krakow Film Foundation, Krakow Film Festival, Polish Film Institute, MEDIA Desk Poland, Goethe Institute, Manggha, Andrzej Wajda Masterschool of Film Directing, Film.pl and Ferenc.
The Documentary Campus Masterschool is supported by the MEDIA Programme of the European Union, Bayerische Staatskanzlei, Mitteldeutsche Medienförderung (MDM), Medienboard Berlin-Brandenburg, MFG Filmförderung Baden-Württemberg and Sächsische Stiftung für Medienausbildung.
Dates & Programme
Sat, 5 Jun 2010 - Sun, 6 Jun 2010
Location
MANGGHA
Japanese Art And Techniques Centre
M. Konopnickiej 26
30-302 Krakow, Poland
Visit their website
Fee
EUR 100.00 (incl. Catering) Regular Fee
EUR 90.00 (incl. Catering) reelisor premium members
EUR 85.00 (incl. Catering) East Europeans, students
EUR 70.00 (incl. Catering) for Krakow Film Festival Accreditated & Dragon Forum Particpants
Experts
- Alexandre Brachet Producer and CEO, upian.com, Paris, France
- Grazyna Bukowska Director of Discovery Historia, TVN, Warsaw, Poland
- Heather Croall Festival Director, Sheffield Doc/Fest, Sheffield, UK
- Jerzy Dziegielewski Manager of Program Research & Development in Central Europe, HBO Central Europe, Warsaw, Poland
- Kinga Galuszka Co-Production Manager, Polish Film Institute, Warsaw, Poland
- Adam Gee Multiplatform commissioning editor, Channel 4, London, UK
- Krzysztof Gierat Director Krakow Film Festival, Krakow Film Foundation, Krakow, Poland
- Lizzie Gillet Producer & Director, Spanner Films, London, UK
- Flora Gregory Editor, Witness, Al Jazeera English, AJE, London, United Kingdom
- Olaf Grunert Director Development and Events, ARTE G.E.I.E., Strasbourg, France
- Ryan Harrington Director of Documentary Programs , Gucci Tribeca Documentary Fund, New York, USA
- Krzysztof Kopczynski Producer and CEO, Eureka Media, Warsaw, Poland
- Ingrid Kopp Director, Shooting People, US Office, New York, USA
- Andreas Lemos Director of Acquisitions, Babelgum, London, UK
- Erkko Lyytinen Artistic Director, DocPoint Documentary Film Festival, Heslinki, Finland
- Catherine Olsen Executive Producer of Documentaries , CBC News Network, Toronto, Canada
- Leena Pasanen Coordinator of Programmes, YLE Fact and Culture, Helsinki, Finland
- Dorota Roszkowska Director, Dragon Forum / Arkana Studio, Warsaw, Poland
- Joanna Skalska Distribution and Festival Manager , Andrzej Wajda Master School of Film Directing, Warsaw, Poland
- Stefano Tealdi Director / Producer, Stefilm, Turin, Italy
- Esther van Messel CEO, First Hand Films, Zurich, Switzerland
- Donata von Perfall Director, Documentary Campus , Munich, Germany
- Katarzyna Wilk Krakow Film Festival Industry Coordinator, Krakow Film Foundation, Krakow, Poland
Hotels
Discover Cracow offers nice and affordable appartments in the city centre. You can book online at: http://discovercracow.com/
Documentary Campus observers get a 10% discount on the booking. The code for the discount will be sent to you with your registration confirmation for the Open Training Session.
We have a special contingent at the IBIS Hotel in Krakow centre. For more details on the booking please get back to our office.
room rate single: PLN 279 (ca. € 69.00) plus breakfast PLN 29 (ca. € 7.20)
Please have a look at: http://www.ibishotel.com/gb/hotel-3710-ibis-krakow-centrum/index.shtml
Alternatively we recommend the Hotel Benefis which is located nearby the Manggha. For more details please visit their website at: http://hotelbenefis.pl/en/
room rate single: PLN 280 (ca. € 70.00)
room rate double: PLN 330 (ca. € 83.00)
Another helpful website to find affordable accomodation in Krakow is:
http://www.travelpoland.com/
How to get there
Good and affordable flights to Krakow are offered by the national airline www.lot.com and as well by www.czechairlines.com. Please find more links to other airlines below.
The easiest link between Krakow airport and the city centre is by train. Take the free shuttle bus from any terminal to the train station (200m). Trains run every 30 minutes in peak times. Have a look at the timetable.
From Austria: Air Berlin www.airberlin.com, Germanwings www.germanwings.com
From Belgium (Brussels): Ryanair www.ryanair.com , Brussels Airlines www.brusselsairlines.com
From Denmark (Copenhagen): Air Berlin www.airberlin.com, Brussels Airlines www.brusselsairlines.com
From Finland (Helsinki): Air Berlin www.airberlin.com
From France: Air Berlin www.airberlin.com, Easyjet www.easyjet.com, Transavia www.transavia.com
From Germany: Air Berlin www.airberlin.com, Easyjet www.easyjet.com, Germanwings www.germanwings.com
From Greece (Thessaloniki, Athens): Air Berlin www.airberlin.com, Brussels Airlines www.brusselsairlines.com
From Hungary (Budapest): Germanwings www.germanwings.com
From Ireland (Dublin, Belfast): Aer Lingus www.aerlingus.com, Easyjet www.easyjet.com
From Italy: Air Berlin www.airberlin.com, Ryanair www.ryanair.com
From Poland: Jet Air www.jetair.pl
From UK: Air Berlin www.airberlin.com, Easyjet www.easyjet.com, Germanwings www.germanwings.com, Ryanair www.ryanair.com
From Spain: Air Berlin www.airberlin.com, Brussels Airlines www.brusselsairlines.com, Germanwings www.germanwings.com
From Sweden (Stockholm): Ryanair www.ryanair.com
From Switzerland (Zurich): Air Berlin www.airberlin.com, Germanwings www.germanwings.com
Krakow taxi service: RADIO TAXI 19191 provides a 24hour individual transportation service. To get a cab, call: **+48 800 19 19 19 begin_of_the_skype_highlighting +48 800 19 19 19 end_of_the_skype_highlighting
Or order on-line at: http://www.radio-taxi-919.krakow.pl/reserve.htm