Threads of Tradition

India, Pakistan, Bangladesh, Sri Lanka and UAE, nations fuelling global retail but none of them have a "local label"! People producing these garments aren’t allowed to wear what they produce! The national infrastructure is busy servicing ‘exports’, whilst their rich crafts and arts traditions is systematically decimated, their creative talent is used as faceless fodder to deliver the cheapest options for the world’s high streets. Refusing this servitude, a few local icons are reviving their 10000 year old culture building their first national brands...

Producer / Production Details
Sprocket Science Films / UEA
A co-production with Adel Dager / Lebanon
Top Awards/Festivals
MipDoc CoFund Challenge Award winner 2008
Country
United Arab Emirates
Training Programme
Crossing Borders 2011