Master's Pitch – A unique format for training and collaboration in partnership with DOK.fest Munich

Welcome to the Master’s Pitch, a unique format for training and collaboration, initiated by Documentary Campus and DOK.fest Munich; an opportunity for nine selected teams to pitch their documentary projects to a jury of international commissioners and experts. The Master’s Pitch delivers constructive feedback and the chance to kick start the commissioning process in a congenial and collaborative atmosphere. Half of the pitches of 2017 and 2018 resulted in deals with German broadcasters or co-producers! The audience, including producers, directors, distributors and representatives from major broadcasters, is also asked to give feedback.

Throughout the day, our jury members will be in the spotlight as well, presenting their perspectives on this year’s focus theme – Look Who’s Watching: The Documentary Audience.

The Audience – we want them but what do we really know about them? We want them to engage in our stories but how much effort do we put into finding out who they are, what resonates with them, and how they want to engage? Let's face it, there are many sad stories out there about great docs that never had great audiences. This day is designed to give filmmakers the tools they need to get to know the people on the other side of the screen. How? Through an essential, fact-driven tool at our disposal – DATA.

We begin with a special presentation – a case study of eco thriller SEA OF SHADOWS by multi award-winning director and DOP Richard Ladkani. Richard will present the calculated strategy behind reaching and engaging their target audience. SEA OF SHADOWS secured this year’s Audience Award: World Cinema Documentary at Sundance. What better proof that the strategy worked! Guest speakers and Jury members include New York based industry guru Peter Hamilton ( Peter will reveal his unrivalled analysis of trends in audience engagement from every market across the world. CEO and founder of distribution company First Hand Films Esther Van Messel will share her unique perspective on what resonates with audiences today, gleaned from 2 decades in the business. Tomas Lindh Executive Producer of Online Development at SVT presents future shocks and why there is such an urgency to change how we approach and relate to our audience. While Alex Hryniewicz, from Little Dot Studios, will reveal astounding audience data collected from some of the 24 channels he manages out of London. Ava Striker from MUBI will disclose engagement data, the trends and patterns, that drive this platform designed and curated for Cinephiles. We'll also present DIY solutions - find out how to generate your own audience data.

Look Who’s Watching: The Documentary Audience, a day that promises to be entertaining, illuminating and informative ¬– sounds like a recipe for a good documentary!

This day is curated and moderated by award-winning documentary maker Ruth Berry. A longtime supporter of Documentary Campus and familiar face at international markets.


09.30 – 09.45 Official Welcome

09.45 – 09.50 Introduction: Ruth Berry, Consultant Terra Mater Factual Studios

09.50 – 10.15 Case Study: SEA OF SHADOWS, Richard Ladkani, Malaika Pictures

10:15 – 10:30 Presentation: THE FACTS BEFORE YOU ACT, Peter Hamilton, Documentary Business

10.30 – 10.50 Pitch: COLOUR OF THE WIND, Dagmar Jacobsen & Sami Jahnukainen

10.50 – 11.10 Pitch: JOHATSU – THE MISSING, Andreas Hartmann

11.10 – 11.40 Coffee Break

11.40 – 12:00 Pitch: SURF ON, EUROPE! Constantin Gross & Lukas Steinbrecher

12:00 – 12.15 Presentation: WHAT PEOPLE ARE REALLY WATCHING, Alex Hryniewicz, LITTLE DOT

12.15 – 12:35 Pitch: THE FOREST AND ITS WARRIORS, Frederik Subei & Kerstin Krieg

12:35 – 12:50 Presentation: AUDIENCE ON DEMAND, Esther van Messel, First Hand Films

12:50 – 13:10 Pitch: DO YOU LOVE ME, Lana Daher & Jasper Mielke

13:10 – 14:10 Lunch Break

14.10 – 14.30 Pitch: GOBI PARADISE, Iris Pakulla & Alex Tondowski

14:30 – 14:45 Presentation: CURATING FOR CINEPHILES, Ava Striker, MUBI

14.45 – 15:05 Pitch: THE HAMLET SYNDROME, Elwira Niewiera & Piotr Rosolowski

15:05 – 15:20 Interview with Margje de Koning, EO, JDocs and IKONdocs, Grazyna Krupa, CBC & Kathrin Brinkmann, ZDF/Arte

15:20 – 15:40 Pitch: LAS LUCHADORAS, Paola Calvo & Phillip Kaminiak

15:40 – 15:55 Presentation: AUDIENCE OF THE FUTURE, Tomas Lindh, SVT

15:55 – 16:15 Pitch: NIGHT TALKS, Marcelo Busse & Florian von Stetten

16:15 – 16:30 Thank you and Farewell

17:00 FFF Reception

International Jury

We are delighted to announce our jury members and invite you to join our event and benefit from the knowledge and experience of international experts:

Kathrin Brinkmann, Commissoning Editor, ZDF / ARTE
Peter Hamilton,
Alex Hryniewicz, Head of owned channels, Little Dot Studios
Jutta Krug, Commissioning Editor, WDR
Grazyna Krupa, Programming and Commissioning, Unscripted Division, CBC
Tomas Lindh, Executive Producer Online & Development, SVT
Esther van Messel, CEO, First Hand Films
Ava Striker, Acquisitions and productions, MUBI

May 10, 2019
München, Germany