From Notes on Blindness to Titan - Innovative Financing for Innovative Content at Sunny Side 2017
Monday, 19 June: 17:45 - 19:00 @ the Agora
At Sunny Side of the Doc, Documentary Campus presented a panel looking at the new business models for Virtual Reality, which took the form of an in-depth case-study of Agat Films/Ex Nihilo. Producer Arnaud Colinart shared his nimble approach to the production financing and distribution of Virtual Reality projects. He produced the multi-award-winning Notes on Blindness: Into Darkness, which is also one of the most-viewed VR experiences so far. The idea for this project was planted during the Documentary Campus Masterschool, when filmmakers James Spinney and Peter Middleton developed Notes on Blindness in 2013. Notes on Blindness: Into Darkness was produced three years ago and had very much a TV financing model, with the bulk of the funding coming from ARTE and the CNC. Their subsequent VR work, Kinoscope and Unrest, had radically different finance plans, signalling the evolution of a new approach to production financing for a new kind of media. It was interesting to note that they are able to make as much out of sales of VR projects as for a TV documentary - and that the production and distribution of VR is more akin the a game, where a ‘slice’ can be released or exhibited to audiences, allowing the producers to learn how the audience responds, which can then inform the continuing development of the project. For instance, Unrest, which recently won the VR jury award at Sheffield Doc/Fest, was nonetheless a prototype, and different versions will be shown at coming festivals.
Joining Arnaud Colinart were two of the most enabling funders of immersive media. Anna Charriere of CNC talked about her approach to financing digital projects and how the CNC works with auteurs to enable the production of creative work in all forms. Gilles Freissinier of ARTE explained how he can become involved in financing VR and what the future holds for immersive media within the Franco-German broadcaster. Since they see themselves as an international media organisation and not as a traditional broadcaster, they are interested in storytelling on any platform - as long as it can be widely distributed. The session was moderated by former Documentary Campus Masterschool Head of Studies, Mark Atkin of Crossover Labs.
- Arnaud Colinart, Agat Films/Ex Nihilo, France
- Anna Charriere, CNC, Canada
- Gilles Freissinier, ARTE, France
- Mark Atkin, Crossover Labs, UK
Presented by: Documentary Campus e.V.