The Hidden Hand of Brand at Sunny Side of the Doc 2016
Documentary and advertising have converged. Nothing new, Nanook of the North was funded by a French fur company in 1922. But now it is a matter of survival for corporations to tell real stories. Pushy advertising and heavy-handed product placement has proven ineffective. So marketers have re-embraced documentary using the power of stories instead of ads.
Our panel, which will take place on 22 June at 12.00 in cooperation with Sunny Side of the Doc, will offer unique insights into working with brands. We explore the impact of branded content on our industry and the need for a little soul searching so we don't become branded for life.
Michael Kot, former TV executive, now heads Saloon Media in Toronto. His company produces original, returnable series for broadcasters as well as content for brands like Ford and Sony.
Kim Dormann is a media entrepreneur from Hamburg. Through Fyrefilms and partner Redpinata, he combines advertising and production expertise to connect brands, audiences and filmmakers.
Cedric Monnier CEO of FlameFy in Paris comes from the tech side of media. He helps producers, broadcasters and brands to know, build, manage and even predict their audiences using data.
Moderated by Ruth Berry, Producer, First Act Films
In partnership with: